who it's for: 
for dry + frizzy hair
only good stuff:
paraben-free
gluten-free
no harmful sulfates
peta certified cruelty-free
vegan
key ingredients:
• amino-bond complex: our bonding technology blend helps re-link broken disulfide bonds in the hair
• a blend of marine botanicals: red and brown algae are dense in nutrients and minerals which help keep hair healthy
• mafura butter: a rich butter that helps restore damaged hair and prevent breakage
• manketti seed oil: a seed oil that naturally contains high levels of Vitamin E which provide moisture and protection